House of Jissa
will present an opportunity as the ultimate retail front for buyers within the African market who seek to use local and foreign fashion designs. The blog platform (bloggers.com) was chosen because it present a means to scale from a free tool with a lot of resources to a premium note where my domain would be a standalone with more templates option to reach more audience.
The choice of House Of Jissa website and social media platforms aside it’s popularity is the reach it can offer to the African users and statistics shows there is a 50% subscriber penetration rate by 2025 with 850 million in 2020 and a prediction of 1 billion SIM connections by 2024 (GSMA, 2022). Our choice of social media platforms would make it easy for us to advertise and reach more users in order to increase sales and grow the business by 5% annually with increase of 400 users monthly.
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